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The pricing tool for makers who are done guessing.
The Profitable Pricing Calculator works out the real cost of every product you make and builds your full price ladder automatically. RRP, craft fair, wholesale, Etsy, Shopify. No more pricing from gut feel. No more quietly losing money on every sale.
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Most makers price by gut feel. And most of them are losing money.
You picked a number that felt about right. Maybe you doubled your materials. Maybe you checked what other makers charge and landed somewhere close.
But did you factor in your time? Your packaging? Platform fees? The monthly overheads you’re quietly spreading across every sale?
Because if you didn’t that’s not a price. That’s a guess. And guesses don’t pay you.
Stop pricing from anxiety. Start pricing from data
This calculator does what most maker pricing advice won’t: it gives you the actual numbers. Every cost accounted for. Every price calculated against a real margin target. A full seven-point price ladder built in under five minutes.
So when a retailer asks for your wholesale price... you know.
When you load a new product to Shopify... you know.
When you’re working out whether a craft fair was actually worth it... you know.
It’s less romantic than “price what feels right.” It’s also the reason some makers are profitable and most aren’t.
What’s actually inside.
Not a worksheet. Not a printable. A working spreadsheet you’ll use every time you make something new.
Real cost per item.
Enter your materials, packaging, labour, overheads and direct costs. Get your true cost per item the floor every price needs to clear.
A seven-point price ladder
RRP, craft fair, online shop (Etsy, Shopify, wholesale and trade) calculated automatically from your cost base and margin target.
Platform fees, built in.
Optional fields for Etsy, Folksy, Shopify and PayPal fees, so your “net” price is actually net.
A proper margin check
Set your target margin, see whether your current price clears it, and know exactly what to charge if it doesn’t.
Reusable across your full range.
Save, duplicate and run every product through the same framework. One item takes five minutes. Your whole range takes an afternoon.
Three steps.
Five minutes per product.
Step 1
Download the calculator
Delivered to your inbox the moment you sign up. Opens in Excel, Google Sheets or Numbers.
Step 2
Enter your numbers
Materials. Labour. Overheads. Target margin. The calculator does the maths, all you need are your costs.
Step 3
Read your price ladder
Seven prices, ready to use across every channel you sell on. Repeat for every product in your range.
This is for you if…
- You’ve been running your handmade business long enough to know “double your materials” isn’t a pricing strategy.
- You want prices that cover your costs, protect your margins, and work across every channel you sell on without doing the maths on a napkin every time.
- You sell at craft fairs, through your own shop, on Etsy or Folksy, or into independent retailers. You want to know — really know — what a profitable price looks like.
Who it’s not for:
- New makers who haven’t made their first sale yet.
- Hobbyists pricing for pocket money, not profit.
- Come back when you’re ready to build something that pays you properly.
What makers say about Nic’s approach.
Stephanie
“What the coaching gave me was structure. Not just more things to add to the list, a proper framework for thinking about the business and growing it sensibly. That’s what had been missing.”
Chelsey
“Every session I came away with something I could actually use and a clearer picture of where I was taking my business. The direction I got from those calls is still what I’m building on.”